Project Description
PUBLISHING
We helped an introverted CEO of one of the Big 5 Publishing Companies step out of the shadow of his flamboyant predecessor and win over the company.
We have been under contract to over 12 publishers — including Hachette, Simon & Schuster, Workman, Thomas Nelson, and Penguin/Putnam — media training their authors and empowering their writers to expand their platforms and become formidable partners in self-promotion.
Background. It’s not easy following a legend – especially when you’re an introvert taking over from a flamboyant, beloved leader of one of the greatest publishing companies of our day. Our client was understandably petrified.
Joel’s challenge was to help him be himself – not a copy of his predecessor – and to bring his natural wit, compassion, and superb intelligence to the fore. Joel helped craft his inaugural address (complete with memorable soundbites and self-deprecating humor) and, throughout our client’s 10-year run at the company, he became one of the most inspiring and admired leaders in publishing.
PUBLISHING
We have been under contract to over 12 publishers — including Hachette, Simon & Schuster, Workman, Thomas Nelson, and Penguin/Putnam — media training their authors and empowering their writers to expand their platforms and become formidable partners in self-promotion.
We helped an intro- verted CEO of one of the Big 5 Publishing Companies step out of the shadow of his flamboyant predecessor and win over the company.
Background. It’s not easy following a legend – especially when you’re an introvert taking over from a flamboyant, beloved leader of one of the greatest publishing companies of our day. Our client was understandably petrified.
Joel’s challenge was to help him be himself – not a copy of his predecessor – and to bring his natural wit, compassion, and superb intelligence to the fore. Joel helped craft his inaugural address (complete with memorable soundbites and self-deprecating humor) and, throughout our client’s 10-year run at the company, he became one of the most inspiring and admired leaders in publishing.