Prologue
Joel was a prime time talk show host on KABC Radio, Los Angeles — the radio capital of the world. Heidi was an award-winning Hollywood television producer who produced over 40 hours of star-studded programming.
They were each masters at “grabbing ‘em fast and keeping ‘em long.”
But neither imagined they would one day join forces and spend the next 2 decades helping professionals across 4 continents and 150 industries to do just that.
Prologue
Joel was a prime time talk show host on KABC Radio, Los Angeles — the radio capital of the world. Heidi was an award-winning Hollywood television producer who produced over 40 hours of star-studded programming.
They were each masters at “grabbing ‘em fast and keeping ‘em long.”
But neither imagined they would one day join forces and spend the next 2 decades helping professionals across 4 continents and 150 industries to do just that.
Backstory
At the peak of his primetime radio days, Joel was blasted by a loudspeaker, shredding his auditory nerves and leaving him unable to wear headphones on air. It was an abrupt end to a brilliant radio career.
Down but not beaten, an invitation to speak before a room full of authors quickly led to contracts with Chicken Soup for the Soul, Simon & Schuster, Random House, Hachette, and five authors from The Secret who hired him to turn their writers into media stars.
Next, the pharmaceutical giant, Novartis, got him to train dozens of physicians and scientists to talk to the media about their breakthrough cancer drug, Gleevec — one of the biggest medical stories of the decade. His soundbites landed on the cover of Time Magazine!
Backstory
At the peak of his primetime radio days, Joel was blasted by a loudspeaker, shredding his auditory nerves and leaving him unable to wear headphones on air. It was an abrupt end to a brilliant radio career.
Down but not beaten, an invitation to speak before a room full of authors quickly led to contracts with Chicken Soup for the Soul, Simon & Schuster, Random House, Hachette, and five authors from The Secret who hired him to turn their writers into media stars.
Next, the pharmaceutical giant, Novartis, got him to train dozens of physicians and scientists to talk to the media about their breakthrough cancer drug, Gleevec — one of the biggest medical stories of the decade. His soundbites landed on the cover of Time Magazine!
What We’re Known For…
But the jaw-dropper came when Novartis wanted Joel to train their brand managers and sales team – people who would never be in the media at all. It was a blinding flash of the obvious. The communication skills he honed on the radio were applicable everywhere.
Joel and Heidi became specialists in importing media communication techniques to the business arena.
They trained Lockheed Martin’s elite Skunkworks engineers to pitch billion-dollar projects to the Pentagon; psychiatrists and mental health patients across the nation to lobby Congress for state-of-the-art medications; trial lawyers to win huge IP and SEC cases; and a team of CIA, Department of Defense and aeronautical heavyweights to rip the lid off the nation’s UFO research.
Pfizer, Walmart, Target, Eli Lilly and others came aboard. The Roberts’ media principles became game-changers in dozens of non-media arenas.
Meanwhile international seminar promoters discovered Joel’s singular stage talent and took them to Australia, England, Italy, Germany, Singapore, Malaysia, Poland, and Slovakia where they led their signature “Language of Impact™” communication trainings for half a million entrepreneurs in 4 languages.
And now…
Today, according to LinkedIn, communication skills are the #1 skillset most in demand – and hardest to find.
Joel and Heidi close that gap across industries, using the Secrets of the Media Masters™ to empower everyone from Entrepreneurs to Thought Leaders to Fortune 100 Companies, to nail their messages and get the attention — and results — they deserve. When the stakes are high and the moment is brief,™ … they get the call.
What We’re Known For…
But the jaw-dropper came when Novartis wanted Joel to train their brand managers and sales team – people who would never be in the media at all. It was a blinding flash of the obvious. The communication skills he honed on the radio were applicable everywhere.
Joel and Heidi became specialists in importing media communication techniques to the business arena.
They trained Lockheed Martin’s elite Skunkworks engineers to pitch billion-dollar projects to the Pentagon; psychiatrists and mental health patients across the nation to lobby Congress for state-of-the-art medications; trial lawyers to win huge IP and SEC cases; and a team of CIA, Department of Defense and aeronautical heavyweights to rip the lid off the nation’s UFO research.
Pfizer, Walmart, Target, Eli Lilly and others came aboard. The Roberts’ media principles became game-changers in dozens of non-media arenas.
Meanwhile international seminar promoters discovered Joel’s singular stage talent and took them to Australia, England, Italy, Germany, Singapore, Malaysia, Poland, and Slovakia where they led their signature “Language of Impact™” communication trainings for half a million entrepreneurs in 4 languages.
And now…
Today, according to LinkedIn, communication skills are the #1 skillset most in demand – and hardest to find.
Joel and Heidi close that gap across industries, using the Secrets of the Media Masters™ to empower everyone from Entrepreneurs to Thought Leaders to Fortune 100 Companies, to nail their messages and get the attention — and results — they deserve. When the stakes are high and the moment is brief,™ … they get the call.
Your ability to distill and deliver key messages was truly remarkable.…and I loved watching you play off each other’s talents. A transformative experience.
DAN CHANDLER
Former Principal & Chairman, OAC Services
Your ability to distill and deliver key messages was truly remarkable.… and I loved watching you play off each other’s talents. A transformative experience.
DAN CHANDLER
Former Principal & Chairman, OAC Services
