Media Mastery for Authors

Nail it anywhere, anytime,

with Confidence & Ease

Media Mastery for Authors

Nail it anywhere, anytime, with Confidence & Ease

Imagine, after writing your heart out, your book is finally done and now is your moment in the limelight. You seamlessly transition from solitude to major media. You do book signings, podcasts, and interviews on radio and TV.

You’re ready. You love it. You nail it!

And your book takes off.

Is this what happens for most authors? No.

Could it happen for you? Absolutely.

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Imagine, after writing your heart out, your book is finally done and now is your moment in the limelight. You seamlessly transition from solitude to major media. You do book signings, podcasts, and interviews on radio and TV.

You’re ready. You love it. You nail it!

And your book takes off.

Is this what happens for most authors? No.

Could it happen for you? Absolutely.

Our Clients Have Been Featured In…

Our Clients Have Been Featured In…

Joel Roberts is THE media coach extraordinaire. His preparation for my media tours has led to 7 New York Times bestsellers with more than 16 million copies sold.

MARCI SHIMOFF, New York Times #1 bestselling author, world-renowned transformational teacher and expert on happiness, success, and unconditional love.

Joel Roberts is THE media coach extraordinaire. His preparation for my media tours has led to 7 New York Times bestsellers with more than 16 million copies sold.

MARCI SHIMOFF, New York Times #1 bestselling author, world-renowned transformational teacher and expert on happiness, success, and unconditional love.

You spend months, even years, writing your book…

But when it comes time to promote it, you have 30 seconds to capture our attention and 2 minutes to distill all your work to its essence.

And you need hooks and soundbites and must pull it all off like it’s the most natural thing in the world.

It’s not easy. Yet your success depends on it.

Media is a different universe. The skills that make you great as a writer are the opposite of those that have you excel in the media.

That’s where we come in.

You spend months, even years, writing your book…

But when it comes time to promote it, you have 30 seconds to capture our attention and 2 minutes to distill all your work to its essence.

And you need hooks and soundbites and must pull it all off like it’s the most natural thing in the world.

It’s not easy. Yet your success depends on it.

Media is a different universe. The skills that make you great as a writer are the opposite of those that have you excel in the media.

That’s where we come in.

Joel Roberts is a genius.

T. HARV EKER

#1 Best-Selling Author of The Millionaire Mind

Joel Roberts is a genius.

T. HARV EKER

#1 Best-Selling Author of The Millionaire Mind

Our Client’s Popular Books Include…

Our Client’s Popular Books Include…

A Different Kind of Media Training

Most of what passes for media training today is grafting a media persona onto you and hoping it sticks. Unfortunately, this looks fake. It feels fake. And it doesn’t work well.

Our approach is unique.

We believe in highlighting your personality — never adding anything inauthentic.

We believe learning to talk to an audience requires…um…an audience!

We believe working with us should start as early as possible — even before the book is finished.

We believe in diving deep. We’re after gravitas. Being. That je ne sais quoi that transcends all technique and makes it impossible to take our eyes off you.

We believe you should be coached by someone who’s been the media and literally made the careers of hundreds of the biggest authors of out day.

A Different Kind of Media Training

Most of what passes for media training today is grafting a media persona onto you and hoping it sticks. Unfortunately, this looks fake. It feels fake. And it doesn’t work well.

Our approach is unique.

We believe in highlighting your personality — never adding anything inauthentic.

We believe learning to talk to an audience requires…um…an audience!

We believe working with us should start as early as possible — even before the book is finished.

We believe in diving deep. We’re after gravitas. Being. That je ne sais quoi that transcends all technique and makes it impossible to take our eyes off you.

We believe you should be coached by someone who’s been the media and literally made the careers of hundreds of the biggest authors of out day.

There is no better person on this planet to help authors, speakers and anyone who is in front of a live or broadcast audience than Joel Roberts.  He nails your message and your presentation every single time and is my only go-to guy.

JOHN ASSARAF

Behavioral Neuroscience Researcher and NY Times Best Selling Author

There is no better person on this planet to help authors, speakers and anyone who is in front of a live or broadcast audience than Joel Roberts.  He nails your message and your presentation every single time and is my only go-to guy.

JOHN ASSARAF

Behavioral Neuroscience Researcher and NY Times Best Selling Author

What you will learn

  • How to put YOU in your unique selling proposition

  • How to quickly establish your credibility

  • An elegant model for nailing your message in one minute or less

  • The #1 way to open an interview

  • How to generate unforgettable sound bites

  • Hooks that will get you on the air

  • Your Singular Signature™ in the marketplace

  • The 4 Key Balances great communicators must navigate

  • How to speak to the skepticism before it speaks to you

  • The art of Verbal Akido

  • How to use the host to your advantage

  • Adapting to short and long form talks and interviews

  • How to relax, “dance,” and be real under any circumstance

What you will learn

  • How to put YOU in your unique selling proposition

  • How to quickly establish your credibility

  • An elegant model for nailing your message in one minute or less

  • The #1 way to open an interview

  • How to generate unforgettable sound bites

  • Hooks that will get you on the air

  • Your Singular Signature™ in the marketplace

  • The 4 Key Balances great communicators must navigate

  • How to speak to the skepticism before it speaks to you

  • The art of Verbal Akido

  • How to use the host to your advantage

  • Adapting to short and long form talks and interviews

  • How to relax, “dance,” and be real under any circumstance

Media Mastery has 2 Parts

Nail It In the Media Home Study Course: The 5 Essentials

A fun and engaging online course that covers the 5 Essentials of Media in step-by-step video modules you can do at your own pace.

Live, Bi-Monthly, Interview Practice with Joel Roberts

This is where you get hot! Joel simulates a live talk show, where you and other authors try out your material and get on the spot coaching. We generate all the principles and techniques in real time. You’ll see when your messaging is landing, when it’s not, how to fix it, and you’ll be inspired by your peers as they go through the same paces as you.

Media Mastery has 2 Parts

Nail It In the Media Home Study Course: The 5 Essentials

A fun and engaging online course that covers the 5 Essentials of Media in step-by-step video modules you can do at your own pace.

Live, Bi-Monthly, Interview Practice with Joel Roberts

This is where you get hot! Joel simulates a live talk show, where you and other authors try out your material and get on the spot coaching. We generate all the principles and techniques in real time. You’ll see when your messaging is landing, when it’s not, how to fix it, and you’ll be inspired by your peers as they go through the same paces as you.

Our Applications Cover Diverse Corporate Markets

Media can be the best friend you ever had – IF you get it right!

Book a 15 minute call and see if Media Mastery is a good fit for you.

Media can be the best friend you ever had – IF you get it right!

Book a 15 minute call and see if Media Mastery is a good fit for you.